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How to Win Big with Tweets

6/12/2017

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One of my favorite ways to open a presentation is to show a novel prop and ask participants to talk with someone nearby about it. This simple strategy activates their prior knowledge, fires up their neural networks and adds a touch of creative intrigue.
 
Recently, I presented for the Association for Talent Development International Conference and decided to add a Twitter twist. Here’s what I did (and you can do, too!)
 
  1. I held up a roll of toilet paper (you can use anything) and asked everyone to think about what it had to do with training and talent development.
  2. Then I gave them two minutes to tweet their answers, using my handle @annebeninghof.
  3. I opened up my Twitter feed on the screen and read each submission aloud.
  4. The entries got the audience laughing, making connections and cheering for their colleagues’ ideas.
  5. I awarded a copy of my book, Caffeinated Learning, to the person whose tweet received the loudest response from the group.
 
There were several big wins here:
  • Immediate audience engagement
  • Humor and laughter = endorphins
  • Sparked creative thinking
  • Boosted my brand on Twitter
  • No prep strategy
  • One audience member won my book
 
Here are a few of the tweeted answers for your enjoyment.

  
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    Anne Beninghof is passionate about teaching and learning.

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  • Home
  • Anne Beninghof
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