One Small Change I Will Make Tomorrow

The Small BIG, by Steven Martin, Noah Goldstein and Robert Cialdini is packed with research from the field of persuasion science about how small actions can lead to significant change. The authors' purpose is to reveal one simple truth:

"When it comes to influencing the behaviors of others, it is often the smallest changes in approach that make the biggest differences."

One specific suggestion for trainers is to hand materials directly to participants as they arrive, rather than leaving them out on tables. The perceived value of the material increases as the receiver makes a direct, tangible connection with the facilitator. The class materials feel more like a gift, than an extra item to carry home in a briefcase. What a simple idea that most of us can implement immediately.
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