Oprah Winfrey’s speech at the Golden Globes received more attention than the biggest Hollywood stars. It was powerful because of her use of proven techniques for inspirational messages. Let’s break down her five key techniqes.
1. Be authentic.
“…a kid watching from the cheap seats as my mom came through the door bone tired from cleaning other people’s houses.”
By sharing about her real life, especially the not-so-glamorous, Oprah becomes relatable.
2. Be vulnerable.
“What I know for sure is that speaking your truth is the most powerful tool we all have.”
Speaking the truth can leave you vulnerable. Vulnerability shared breeds trust.
3. Use emotion-laden words.
“under siege” “a blind eye to corruption” “to tyrants and victims and secrets and lies” “ how we love and how we rage”
Strong emotion is captivating and memorable. Why be bland when you can be powerful?
4. Paint a story.
“In 1964, I was a little girl sitting on the linoleum floor of my mother’s house”
Oprah didn’t say, “I was watching t.v.” Instead, she added the sensory detail so that we could be in the story with her.
5. Challenge everyone to act.
"Become the leaders who take us to the time when nobody ever has to say “me too” again.”
Build to the final moment with a clear call to action. Your message isn’t enough if your listeners don’t do anything about it after they leave the room.
Craft your next speech with these techniques in mind and be a superstar with your audience!
For even more ideas...
Anne Beninghof is passionate about teaching and learning.
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