The #1 Way to Grab Your Audience's Attention

Neuroscientists tell us that novelty is the number one way to grab the brain's attention and cause neurons to fire up. So why start your session with the same old approach? You've been in dozens of sessions that begin with introductions, background, history - Yawn. Instead, think of the opening as an activator. The purpose is to activate attention, curiosity and prior knowledge so that your audience will be ready to listen and learn.

​Here's an example: